Privacy Policy

Last updated: July 13, 2025

The Swedish company MAD ENGINEERING AB, reg. no. 559536-6823, operator of Colora website and mobile app ("Colora", "We", "Us"), is the controller of your personal data. This privacy policy explains how we collect, use and protect your personal data when you use our website, app and services.

You may contact us at any time, please find our contact details below.

Address: Tomtebogatan 29, 113 38 Stockholm
E-mail: info@colora.shop

1. Personal data we collect

We collect and process the following data:

  • Email address or login credentials for user accounts
  • Uploaded images to provide color analysis and styling tips
  • Device and user data, such as IP address, crashes and analytics
  • Usage data such as which features you use and links you click (to improve the service)
  • Data from chat tool for customer support
  • Cookies and similar technologies to improve functionality

3. How we use your personal data

We use your data to:

  • Provide color analysis and styling features (Legal basis: Contract)
  • Improve app performance and user experience (Legal basis: Legitimate interest)
  • Manage user accounts and login (Legal basis: Contract)
  • Handle subscriptions (Legal basis: Contract)
  • Respond to support requests (Legal basis: Contract)
  • Analyze usage data to improve the service (Legal basis: Legitimate interest)

4. Third-party providers

We use reliable third-party providers to:

  • Manage user accounts and authentication
  • Store images securely
  • Analyze app usage for improvements
  • Provide customer support
  • Process payments and handle subscriptions (via Stripe and Apple App Store)

We carefully select third-party providers who have appropriate data protection measures in place.

We never sell your personal data to third parties.

5. Cookies and similar technologies

We use cookies and similar technologies for:

  • Necessary cookies: Authentication and security
  • Analytics: Usage statistics and chat interactions to improve the service

You cannot disable necessary cookies without the service stopping to function. Analytics cookies are used to improve the service.

6. Retention periods

We only store your personal data for as long as necessary to provide the service and improve it.

7. Your rights

You have the right to:

  • Request access to, correction or deletion of your personal data
  • Withdraw your consent at any time
  • Request restriction of processing or data portability
  • Object to processing based on legitimate interest
  • File a complaint with a supervisory authority

Email us to exercise your rights.

8. Account and data deletion

You can delete your account and associated data directly in the app at any time. When your account is deleted, all your personal information is permanently removed from our systems. Any remaining usage analytics data becomes anonymized since we no longer have a way to connect it to you personally.

9. Children's privacy

The service is not intended for persons under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe your child has used our app, contact us immediately to remove the information.

10. International data transfers

We may transfer data to countries outside the EU/EEA, such as the USA, where our service providers are located. We ensure that such transfers are made with appropriate safeguards according to GDPR, such as Standard Contractual Clauses.

11. Security

We use industry standard methods to protect your personal data against unauthorized access, alteration or disclosure. This includes encryption of data both during transmission (SSL/TLS) and storage, as well as strict access controls.

12. Changes

New versions are published here and take effect from the publication date.

13. Contact

If you have questions about this policy or our handling of your data, contact us on the email above.